The Simone Rocha pop-up experience is an immersive experience of the brand's unique romanticism, craftsmanship, and modernity. Created to grab attention and hold it, this area draws people into a sphere where tenderness and femininity rule hand in hand with classics. The carefully constructed atmosphere of the store employs soft wooden wave structures, round laying mannequins and geometrical-shaped display stands for accessories is characteristic of Rocha’s ideas of modernity that preserves the traditions of elegance. The large logo incorporated into the reception reminds visitors of Simone Rocha immediately and acts as an installation that unites the space in its brand context.